Portfolios - asunderhill

Blog Archives

28.6.2023

BRAND IDENTITY

For the last four years, I’ve been fully immersed in brand building projects. These have included (takes deep breath): creating new Corporate Identities, creative strategy, tone of voice, content creation (both digital and offline) and naming (brands, products and services). Below are a few of the more playful examples.

12.12.2017

VR experience

26.7.2017

Skoda Kodiaq campaign

A new species of SUV. A social truth. And a better way to engage with potential customers via engaging content. From strategic insight to final launch TVC’s, our involvement was constant throughout the lifecycle of the Kodiaq’s launch campaign.

12.5.2017

Karoq Naming Story

7.3.2017

Healthcare

How do we encourage smokers who have become desensitised to shock imagery to quit? By approaching the health consequences in a way that will truly hit home.

How do we encourage kids with a rare, debilitating illness to better understand their condition and take their medicine? By transforming vital information into an interactive adventure.

6.3.2017

Canon

With Canon, we managed to get some creatively rewarding and successful work through. As well as garnering a few awards, the following helped to drive sales for their respective products across Europe above yearly expectations.